This project came my way thanks to a good friend of mine, Justin Harter of Justify Studios. He was given about 35 minutes of footage from a cable fishing show that featured Reaction Strike lures being used during the episode. Needing a 2-3 minute promotional video put together featuring this footage, Justin “instinctively” turned to me for my services. In about a night or two, I whipped out this little ditty for him to give back to his client. Both parties were genuinely impressed with the quality and professional look of the overall product (considering what little I had to work with). Even though I didn’t film any of the footage used in this promo, I’m including it here to showcase my editing and quick turnaround abilities. Enjoy the spot and buy some of these lures…..they’re really good actually!